The classic Google Talk service was the exception, which was relevant from 2005-to 2013. The color palette for the title consisted exclusively of black. Minimalism is the name that did not interfere with conveying the essence of the service, creating an atmosphere of friendliness and customer focus. From ad-hoc messaging to topic-based workstream collaboration, Chat makes it easy to get work done where the conversation is happening. The authors used a classic font with rounding. Google Chat is an intelligent and secure communication and collaboration tool, built for teams. The emblem so clearly conveys the service’s functionality that sometimes the logo shows only it, without the Google Chat name. In doing so, the symbol has been removed. The dark green rectangle is overlaid with a dialog image of a brighter hue. Check this reference guide for the proper format for your provider. The name of the service remained identical compared to the previous version. 1 You can email to your cell number and it comes in as a text. 2020 – todayĪfter three years of using the original version of the logo for Google Talk, it was decided to change it. Thus, with the help of the logo, the company conveyed the very essence of the service because, with its help, you can contact any Google user in a matter of seconds. For the image of this symbol, the author chose the white color. To the left of the title is a dark green dialog symbol with an inside. The verbal inscription was made in a classic font with rounded, gray letters.
In parallel with Hangouts, Google developed another project, namely Google Chat. At the same time, “Google” has a more saturated hue. The gray color was used for the lettering. All characters, except for the first letters in words, are lowercase. Click on the 'Hangouts' icon, which is represented by a quotation mark at the bottom left of the screen. It is made in a classic font with rounded characters. However, in 2015, the name of the service was also added below the image. The emblem was used until 2020 when it was decided to replace Hangouts with Google Chat. In addition, a shadow was added to create the effect of three-dimensionality in the image. For example, a darker shade of green was used to create it. 2014 – 2020Īfter a year of using the original version of the logo for the Hangouts service, it was decided to make changes to it. Interestingly, the authors did not use verbal forms, preferring the laconic logo directly. Thus, Google wanted to show that it could bring together millions of users from all over the world to communicate with each other. This color palette was not made by chance because green indicates the realism and growth of the company, and white indicates the transparency of its activities. It is based on the image of the dialogue, made in green, and the white quotes that are inside. The company used the first variation of the logo for only one year.
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